Ask users for…

Race, ethnicity, or origin

Usage

When to use this pattern

• Don’t ask if it does not benefit the user experience. Only collect users’ information on this topic if you are going to use the data.

Examples

How to design and build

How this pattern works

• Give users the option of picking more than one ethnic group. Always use checkboxes so that users can identify with multiple ethnicities.
• Provide a way to opt-out of answering. A checkbox labeled “Prefer not to answer” should be provided.