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Content style guide

Capitalization

Use sentence case capitalization

We use sentence case capitalization for most content, including page titles, headings, subheadings, buttons, and text links unless a word is a proper noun. Don’t capitalize common words for emphasis or importance.

Exceptions where we use title capitalization

  • Proper nouns (example: branded terms like “VA.gov,” official program names, state names, names of federal agencies, days of the week and months, compositions such as titles of books, etc.)
  • The word “Veterans”
  • Global navigation, top menu labels (VA Benefits and Health Care; About VA; Find a VA Location)

Exceptions where we use initial capitalization

  • SEO title tags (example: VA Prescription Refill And Tracking | Veterans Affairs). See Writing for SEO for more information.

Like this

Apply now for GI Bill benefits

Not this

Apply Now For GI Bill Benefits

Consult our word list or refer to AP Style if you’re not sure a term should be capitalized. If still unsure, err on the side of sentence case capitalization.