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Content style guide

Button labels

Buttons signal important calls to action (CTA) and help people quickly see what’s the most important action they need to take on a page. Treat buttons like important or primary content, and prioritize their placement on pages as you would essential information.

For simple navigation to lead people between pages, use links instead of buttons.

  • Use sentence case for button labels (except for Button - Icon).
  • Make button labels as short as possible.
  • Use “action words” that people recognize and clearly signal what will happen when they click the button.
  • Keep the character limit for button labels to 35 characters. Button labels should be as short as possible with “trigger words” that your users will recognize to clearly explain what will happen when the button is clicked (for example, “Back” or “Continue”).

Like this

Create an account

Not this

Get started

  • Make it an action.

Like this

File a complaint

Not this

Complaint filing

  • Always take users to the right level of access for the CTA.
    • Like this: “Explore VA health care” button should take you to a general health care benefits landing page like VA health care.
    • Like this: “Apply for VA health care” button should take you to an application page like Apply for VA healthcare.
    • Like this: “Compare GI Bill benefits” button should take you right to the GI Bill® Comparison Tool.
Last updated: Mar 14, 2024