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Content style guide

Button labels

Buttons signal important calls-to-action (CTA) and help people quickly see what’s the most important action they need to take on a page. Treat buttons like important or primary content, and prioritize their placement on pages as you would essential information.

Use links for secondary or less important actions on a page. Likewise, for simple navigation to lead people between pages, use links instead of buttons.

  • Use sentence case for button labels.

  • Make button labels as short as possible.

  • Use “trigger words” that people recognize and clearly signal what will happen when they click the button.

Like this

Create an account

Not this

Get started

  • Make it an action.

Like this

File a complaint

Not this

Complaint filing

  • Always take users to the right level of access for the CTA.

    Like this: “Explore VA health care” button should take you to a general health care benefits landing page like va.gov/health-care.

    Like this: “Apply for VA health care” button should take you to an application page like va.gov/health-care/apply.

    Like this: “Compare GI Bill benefits” button should take you right to the comparison tool, va.gov/gi-bill-comparison-tool.

Looking for button design and interaction standards? Go to button components