There’s no specific legal guidance for VA trademarks, but we follow this general practice on the web. For VA program or benefit names that are registered trademarks:
Include the symbol in the first prominent mention, only once and only on the relevant section of the website.
Don’t use the symbol in links, buttons, breadcrumbs, or navigation labels.
For the GI Bill trademark, we include the symbol on the Education and training hub landing page.
In the scenario where there was no appropriate place on the hub landing page, we would instead include the symbol on its About the GI Bill benefits page. (But not both.)
Don’t include it on a disability, careers, pension, or other page where we might mention the GI Bill.